How This Genius Shopify Brand Makes Over $10,000,000/Month
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This Shopify Brand Makes Over $10,000,000/Month
Here is how they are doing it?
The brand RYZE Superfoods , generates over $10 million monthly on Shopify.
It's a simple ๐ผ๐ป๐ฒ-๐ฝ๐ฟ๐ผ๐ฑ๐๐ฐ๐ ๐๐๐ผ๐ฟ๐ฒ ๐๐ฒ๐น๐น๐ถ๐ป๐ด ๐บ๐๐๐ต๐ฟ๐ผ๐ผ๐บ ๐ฐ๐ผ๐ณ๐ณ๐ฒ๐ฒ, a consumable product, which ensures recurring purchases.
The brand operates in a competitive mushroom coffee niche, carving out a unique market position as an alternative to regular coffee.
Riseโs ๐น๐ฎ๐ป๐ฑ๐ถ๐ป๐ด ๐ฝ๐ฎ๐ด๐ฒ is simple yet effective, emphasizing key product benefits like improved energy, mood, digestion, and immunity.
The product is ๐๐ผ๐น๐ฑ ๐ฒ๐
๐ฐ๐น๐๐๐ถ๐๐ฒ๐น๐ ๐๐ต๐ฟ๐ผ๐๐ด๐ต ๐๐๐ฏ๐๐ฐ๐ฟ๐ถ๐ฝ๐๐ถ๐ผ๐ป๐, maximizing customer lifetime value and offsetting advertising costs.
The brand ๐๐ฎ๐ฟ๐ด๐ฒ๐๐ ๐บ๐๐น๐๐ถ๐ฝ๐น๐ฒ ๐ฐ๐๐๐๐ผ๐บ๐ฒ๐ฟ ๐๐ฒ๐ด๐บ๐ฒ๐ป๐๐ using different product benefit angles (e.g., energy boost, digestion improvement).
Scaling is achieved by layering these marketing angles, ๐๐ป๐น๐ผ๐ฐ๐ธ๐ถ๐ป๐ด ๐ป๐ฒ๐ ๐ฎ๐๐ฑ๐ถ๐ฒ๐ป๐ฐ๐ฒ ๐๐ฒ๐ด๐บ๐ฒ๐ป๐๐ ๐ฎ๐ป๐ฑ ๐ถ๐ป๐ฐ๐ฟ๐ฒ๐ฎ๐๐ถ๐ป๐ด ๐๐ฎ๐น๐ฒ๐.
All purchases are subscriptions, ensuring recurring revenue.
Even if initial ad campaigns break even or incur losses, long-term profitability comes from ๐ฐ๐๐๐๐ผ๐บ๐ฒ๐ฟ ๐ฟ๐ฒ๐๐ฒ๐ป๐๐ถ๐ผ๐ป ๐ฎ๐ป๐ฑ ๐ฟ๐ฒ๐ฝ๐ฒ๐ฎ๐ ๐ฝ๐๐ฟ๐ฐ๐ต๐ฎ๐๐ฒ๐.
๐๐ฎ๐ฐ๐ฒ๐ฏ๐ผ๐ผ๐ธ (๐ ๐ฒ๐๐ฎ) ๐ฎ๐ฑ๐ are the primary traffic driver, with over 4,000 new ads launched monthly.
Ads include images, videos, carousels, and hooks like "The future of coffee" and problem-solution storytelling (e.g., bloating, cholesterol).
Spanish-language ads expand reach to an ๐๐ป๐ฑ๐ฒ๐ฟ๐๐ฒ๐ฟ๐๐ฒ๐ฑ ๐ฑ๐ฒ๐บ๐ผ๐ด๐ฟ๐ฎ๐ฝ๐ต๐ถ๐ฐ.
The brand focuses on diverse, unisex appeal to maximize market size.
Creative variations cater to different demographics and health concerns.
TikTok and Instagram are ๐๐ฒ๐ฐ๐ผ๐ป๐ฑ๐ฎ๐ฟ๐ ๐๐ฟ๐ฎ๐ณ๐ณ๐ถ๐ฐ ๐๐ผ๐๐ฟ๐ฐ๐ฒ๐, with limited organic content but reposted UGC and ads.
๐๐ถ๐ป๐ฎ๐น ๐ฐ๐ผ๐ป๐ฐ๐น๐๐๐ถ๐ผ๐ป ๐ฎ๐ป๐ฑ ๐๐ถ๐ฝ๐ that you can apply in your eCom brand are:
- ๐๐ฒ๐๐ฒ๐น๐ผ๐ฝ a ๐ต๐ถ๐ด๐ต-๐ฑ๐ฒ๐บ๐ฎ๐ป๐ฑ ๐ฝ๐ฟ๐ผ๐ฑ๐๐ฐ๐ that appeals to diverse demographics.
- ๐จ๐๐ฒ ๐๐๐ฏ๐๐ฐ๐ฟ๐ถ๐ฝ๐๐ถ๐ผ๐ป ๐บ๐ผ๐ฑ๐ฒ๐น๐ for stable revenue and greater ad spend flexibility.
- Continuously ๐๐ฒ๐๐ ๐ฎ๐ป๐ฑ ๐ถ๐๐ฒ๐ฟ๐ฎ๐๐ฒ ๐ผ๐ป ๐ฐ๐ฟ๐ฒ๐ฎ๐๐ถ๐๐ฒ ๐ฎ๐๐๐ฒ๐๐ to scale effectively
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